Nigeria has the 7th biggest mobile subscription in Africa, Chinese smartphones top sales in Africa - Study

Nigeria is now the 7^th country with the largest mobile subscription. This means, more people are using phones to stay connected. Nigeria’s biggest online retailer, Jumia, revealed this in its second white paper on African Mobile Trends 2016 released on 25^th May 2016. Egypt  is ranked 11^th and South Africa is 14^th, all within the top 15 of the top countries in the world for number of mobile subscriptions

The study also shows that Asian brands are leading the pack in smartphone sales in Africa. Chinese brand Infinix is the biggest smartphone seller on Jumia in Nigeria, Kenya, Morocco, Ivory Coast and Egypt. Other big sellers are Samsung and Xtouch in Egypt, InnJoo and Wiko in Kenya, Samsung in Morocco, Itel and Samsung in Ivory Coast and InnJoo in Nigeria. Even offline, Samsung remains the top smartphone brand sold in those 5 markets, monopolizing more than 50% of each market.

So for those of you who yab ‘chinco’ phones as being 2^nd class, you need to think again.  It seems they have brought variety and diversity thus making smart phones affordable in Africa.