MTN has released a Press statement on its
brand ambassadors for 2016-2017. The telecoms giant has dropped big names like
Tiwa Savage and Don Jazzy and retained Tekno, Falz and Skales, thereby confirming ongoing speculations.
The press statement release reads in part: “In line with its
commitment to supporting Nigerian musicians by providing alternative platforms
through which they can receive lucrative value for their intellectual property,
MTN has announced brand ambassadors for 2016-2017.
“Music ambassadors for 2016-2017 are: Praiz (Praise
Adejo); Iyanya (Iyanya Mbuk);Chidinma(Chidinma
Ekile); Falz (Folarin Falana); Tekno Miles (Augustine
Kelechi) andSkales (Raoul Njeng-Njeng)
“Four other ambassadors are – Saka, (Hafiz
Oyetoro); Nedu (Steve Onu); Osuofia (NkemOwoh)
and Adamu Zango.
Whatever the reason for dropping the big names, MTN is keeping it close to its chest.
MTN Executive, Amina Oyagbola said
“We specially thank all our former ambassadors for their
immense contributions to building our brand and also making us the network of
choice in Nigeria. We will definitely continue to maintain the strong and
mutually beneficial relationship with them through the monetisation of their
content on all our digital platforms – MTN Music+, CRBT and VAS.
MTN retained the services of some of its newly-signed brand
ambassadors. These include like Falz, Skales and Tekno who are the faces of its
youth segment proposition – MTN Pulse.
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